Porsche x SCADpro Collaboration

Role:

Senior Backend Lead

Industry:

Automotive Vehicles

Duration:

10 Weeks

Location:

Atlanta, Georgia

Collaborated with Porsche through a SCADpro project as the Senior Backend Lead, driving innovation in the design of systems, wireframes, and the mobile app foundation. Ensured every design decision had purpose, alignment, and a clear user-focused rationale, helping deliver a cohesive and strategic final solution.

How Might We?

Design effectively for an EV future that's still taking shape? What will matter most to the drivers joining the electric transition over the next 5 years?

Research

Understanding the Porsche EV Market

Catering to these diverse expectations while balancing digital natives and long-time loyalists requires more than a flexible, unmistakably Porsche experience. It depends on understanding who these audiences are and what they value, allowing the brand to evolve for new needs while preserving the heritage its loyal customers trust.

First Time
Porsche Buyers

Porsche Owners
exploring EV's

General EV Car
Owners

Primary

Secondary

Tertiary

Benchmarking and Competitive Analysis

We analyzed Lucid, Audi, Mercedes, and Tesla to identify the strongest competitors in the market. By reviewing their digital experiences, brand strategies, and customer engagement, we assessed where each excels and where Porsche can further differentiate itself.